With the start of 2018, you have an opportunity to begin the year fresh by creating your spa marketing plan in advance. A great way to gain new clients and retain clientele is to use holidays throughout the year to create special promotions.
Now let’s jump into the holidays with a few examples for promoting your spa practice. We’ll go through the big ones chronologically to keep things simple before looking at some ideas for marketing your business the rest of the year. Click the link for a document about Creating a Spa Marketing Plan to help you reach your spa marketing goals for your practice.
World Religion Day
As you begin the new year, you may choose to show your community that your business is open and accepting of all traditions by celebrating World Religion Day on January 21, 2018.
Consider hosting a nondenominational prayer or meditation time during lunch or evening hours.
Invite religious leaders from various denominations to take part in the session and to be on hand to educate people about their own traditions and meditation/prayer practices. If you feel it is appropriate, collect a donation from attendees to support a local charity or organization.
Remember to bestow your own blessing on all who attend in the form of an incentive toward their next purchase or service, or perhaps a gift that relates to world peace or unity.
Valentine’s Day
If there were a holiday perfect for gaining referrals or doing bring-a-friend type promotions this is it. After all, who doesn’t want to treat the people they love to something special for Valentine’s Day?
Although it’s traditionally a holiday for couples, there are plenty of opportunities for promoting Valentine’s Day besides offering couples massages and chocolate-themed spa treatments.
Here’s one fun idea for your spa marketing plan: With every gift certificate or massage purchased during the month, ask clients if they would like to make a donation to the American Heart Association.
For each donation received, offer the client a red paper heart to post in your office with their name or the name of someone special. As a bonus, you could enter everyone who makes donations into a drawing to win a gift certificate or another prize.
You could also make your business a destination for couples or singles by co-hosting chocolate, beer or wine tastings—or even a “Be Your Own Valentine/Single Girls’ Night In” event on your own or with a neighboring restaurant.
For a small fee of $10 to $25, attendees could enjoy an evening of relaxation at your office or the partnering business. While some sip or snack, others could receive pampering treatments like foot or hand massages or paraffin dips.
You could also provide everyone who attends with a gift bag or savings certificates for your services. With events like this, it’s always good to have some specific call to action like “Schedule a 60-minute massage before you leave and receive a 15-minute upgrade at no charge.”
Mother’s Day
Mother’s Day is one of those no-brainer holidays for promotions because nearly everyone has a mother in their life, whether it is their own, the mother of their children, or a friend or family member who has kids.
As such, there are certainly many opportunities for spa marketing by creating special promotions for gift certificates or spa packages for this holiday.
For example, if you specialize in fertility or pregnancy massage, you could focus on mothers-to-be with packages or special offers highlighting those services.
Before the holiday, connect with an obstetrics doctor, a birthing center, Lamaze coach or lactation consultant to see if they would be willing to share your information with their clients or if they have anything special they could include with the package, like a free initial consultation or class.
If you have the space or personnel to offer couple’s massage, you could also try a “Mom and Me” special aimed at mothers and whoever they want to bring with them.
Often this is Dad, but could also be one of her kids (usually teens or adults), her own mother or sibling, or another friend who is a mother.
You can offer a special rate if you like, but it may be even nicer to include a gift of some type instead, like flowers, chocolates or lunch for two at a nearby restaurant.
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